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Marketing

The Lego problem, revisited

Jul 26, 2026 Comment on The Lego problem, revisited

For generations, the rules of Lego were simple: many pieces, all able to connect in many ways, led to many outcomes. That almost drove the

Marketing

More interesting

Jul 25, 2026 Comment on More interesting

Built into the concept of “interesting” is the unexplored. The temptation of discovery and the new. And so, by definition, wherever you are, whatever you’re

Marketing

Which SEO tools are worth it for small businesses?

Jul 24, 2026 Comment on Which SEO tools are worth it for small businesses?

There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the

Marketing

First take/next take/last take

Jul 24, 2026 Comment on First take/next take/last take

Nailing it in the first take is a sign of preparation and professionalism. No need for two tries if you are clear about what you’re

Marketing

Scrunch vs Ahrefs: AI visibility tracking comparison

Jul 23, 2026 Comment on Scrunch vs Ahrefs: AI visibility tracking comparison

Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it monitors AI

Marketing

Industrialism and the slippery slope

Jul 23, 2026 Comment on Industrialism and the slippery slope

One of the best traditional bakeries in New York has a kitchen you can see from the counter. People wait in line for their handmade

Marketing

The Lego problem, revisited

Jul 26, 2026 0
Marketing

More interesting

Jul 25, 2026 0
Marketing

Which SEO tools are worth it for small businesses?

Jul 24, 2026 0
Marketing

First take/next take/last take

Jul 24, 2026 0
Marketing

Scrunch vs Ahrefs: AI visibility tracking comparison

Jul 23, 2026 0
Marketing

Industrialism and the slippery slope

Jul 23, 2026 0
Marketing

What is an AI agent builder? (And why marketing teams are paying attention)

Jul 7, 2026 Comment on What is an AI agent builder? (And why marketing teams are paying attention)

Your B2B social team has tools. It still can’t scale. Most B2B marketing teams running

Investments

UGC Campaigns for Natural Product Brands: Start With the Right Ask

Jul 6, 2026 Comment on UGC Campaigns for Natural Product Brands: Start With the Right Ask

Natural product brands usually have more customer content than they think. The problem is that

Marketing

Facts and feelings

Jul 6, 2026 Comment on Facts and feelings

The world is like this and therefore I feel like that. That seems right. It’s

Investments

Buyers have already decided before you know they exist

Jul 5, 2026 Comment on Buyers have already decided before you know they exist

Most B2B marketing budgets chase buyers who’ve already made up their mind. The real decision

Marketing

How to Win With Buyers Before They Become Buyers

Jul 5, 2026 Comment on How to Win With Buyers Before They Become Buyers

In my last post, I introduced the concept of opportunistic learning. I wrote that information

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Posts

  • The Lego problem, revisited
  • More interesting
  • Which SEO tools are worth it for small businesses?
  • First take/next take/last take
  • Scrunch vs Ahrefs: AI visibility tracking comparison
Marketing

The Lego problem, revisited

Jul 26, 2026 0
Marketing

More interesting

Jul 25, 2026 0
Marketing

Which SEO tools are worth it for small businesses?

Jul 24, 2026 0
Marketing

First take/next take/last take

Jul 24, 2026 0
Marketing

Scrunch vs Ahrefs: AI visibility tracking comparison

Jul 23, 2026 0
Marketing

Industrialism and the slippery slope

Jul 23, 2026 0
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