We’re running an A/B test on human and AI involvement in hiring
We’re hiring for two roles, and trying two very different experiments We’ve spent many hours debating when, where, and how AI should fit into our
For Better Marketing Measurement – Draw a Map
Image Source: Shutterstock Key Takeaways Marketing leaders are facing constant demands to improve marketing
50 Newsletter Ideas to Engage and Inspire Your Subscribers
Email newsletters are a win-win, benefiting companies and consumers alike. Why? Email newsletters give businesses
The “Head Start” B2B Marketers Can’t Afford to Ignore
Imagine you are a talented track athlete who is about to run a 100-yard dash.
When Hiring We Screen Candidates for our Values, Here’s How and Why
The first interview candidates go through at Buffer is a values interview. Here’s what it looks like and why we start with values.
[Research Round-Up] B2B Buyer Preferences, Online B2B Buying and Personalization
(One of my objectives for the monthly Research Round-Up post is to share research reports
