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Marketing

In search of a bargain

Nov 10, 2026 Comment on In search of a bargain

The ebook of The Knot is on sale today for less than $5 in the US. Thanks for checking it out. Also, here’s a preview

Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 Comment on AEO benchmarking: What market data reveals about AI search

AEO benchmarking measures your brand’s AI search visibility against competitors and market trends. It tells you whether a change in your visibility comes from the

Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 Comment on How to use AI to write a blog post (that isn’t slop)

Like a hammer or even a hair dryer, AI is just a tool. It needs to be wielded skillfully by an expert to achieve greatness.

Marketing

Bad employees/bad bosses

Nov 10, 2026 Comment on Bad employees/bad bosses

When an organization is struggling, it’s tempting for the boss to blame the team. I’m not sure the evidence supports this. After all, other similar

Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 Comment on Social Listening Data: What to Actually Do With It

The big picture We set up a broad query in Oktopost Social Listening around November sales terms and let it run. A query is a

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Nov 16, 2023 Comment on 4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct

News

Rebranding Lessons from X: Navigating the Complexities of Social Media Identity Shifts

Nov 16, 2023 Comment on Rebranding Lessons from X: Navigating the Complexities of Social Media Identity Shifts

In the ever-evolving realm of social media, where platforms are both arenas for branding battles

News

3 Key Takeaways From Content Marketing World 2023

Nov 16, 2023 Comment on 3 Key Takeaways From Content Marketing World 2023

I’ve been fortunate enough to be in the content world for just over a decade. 

News

The Best Sales Enablement Tools for Your Team in 2024

Nov 16, 2023 Comment on The Best Sales Enablement Tools for Your Team in 2024

Most marketing and sales leaders are familiar with the term sales enablement, but they’re not

Marketing

How to Create a Pivot Table in Excel: A Step-by-Step Tutorial

Nov 16, 2023 Comment on How to Create a Pivot Table in Excel: A Step-by-Step Tutorial

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions.

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Posts

  • In search of a bargain
  • AEO benchmarking: What market data reveals about AI search
  • How to use AI to write a blog post (that isn’t slop)
  • Bad employees/bad bosses
  • Social Listening Data: What to Actually Do With It
Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
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