HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?
AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation
2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%
This is Buffer’s 2022 pay analysis, a look at our annual progress towards closing the unadjusted gender pay gap at Buffer.
9 Surefire Survey Email Subject Lines
Learn how to write a survey email subject line that gets your emails opened and
7 Things I Wish People Knew About Being a Social Media Manager
“So what, you just scroll Instagram all day?” “We should hire an intern to do our socials.” “Wait, social media is a job!?” If you’ve ever worked in social media, or in any company with a person who handles socials, chances are, you’ve heard one (or all) of the above sentences. For those of us […]
ABM, Marketing Spending and Next Generation Events
(This month’s Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM
How to Measure Social Media ROI for B2B Brands
B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever. Traditional channels that used to be our […]
