The control/responsibility matrix
Alert readers of my last two posts have probably guessed what this one is about.
More Evidence that Marketing to Out-of-Market Prospects Really Matters
Source: WSJ Intelligence/B2B International Last September, I wrote a post discussing why B2B marketers shouldn’t
[Research Round-Up] Content Marketing, Thought Leadership and Customer Experience
(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a
Content Marketing, Thought Leadership and Customer Experience
(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a
Cristy Garcia on the Missing Piece in Driving Pipeline Growth
Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Listen to
