What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The
5 Social Media Trends That Will Change Your Whole Strategy
Social media is a growing channel in the B2B industry. Classically, social media was looped into brand. With few real opportunities to track and measure social media, it wasn’t seen as a channel that offered anything outside of brand awareness. However, that is changing. As B2B companies understand more of what social media can do, […]
8 New Social Media Platforms You Might Not Know About
If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.
In Bhutan, they dream of rainbows
In countries throughout the world, even in countries where there are no snakes, the most
Marketers Should Prepare for Sluggish Growth and Continued High Inflation
For the past few weeks, the hottest topic in the business/financial media has been whether
6 Practical Examples of Great Use of Trust Signals
Making leads aware of your brand is a great start, but it’s not enough to complete the sale. A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. […]
