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Paul Gibson on Why the Future of ABM is ABX
Most marketing leaders have dabbled in ABM, or account-based marketing. There’s no disputing its value potential for aligning sales and marketing or creating revenue for businesses, but as Paul Gibson reveals, as ABM gets more sophisticated, it can be challenging to scale and executive an ABM strategy without some help.
In this episode of the Radically Transparent podcast, brought to you by Oktopost, Demandbases’ VP EMEA, Paul Gibson gets candid about why ABX is the future of ABM. He acknowledges that many marketing leaders have limited time, budget, and resources, and shares where marketers are falling short in their ABM strategies and where they need to focus their efforts to get back on track. In addition, Paul reveals how we can all shift our mindset into the ABX, or account-based experience, mentality.