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Marketing

Late-stage technocrats

Oct 23, 2023 Comment on Late-stage technocrats

Water flows downhill, and tech solves the easy problems first. After the launch of Amazon

Marketing

[Book Review] A Must-Read Explanation of the Science Behind Why People Buy

Oct 22, 2023 Comment on [Book Review] A Must-Read Explanation of the Science Behind Why People Buy

Source:  John Wiley & Sons The most basic goal of marketing is to influence customer

Marketing

Emotional labor and its consequences

Oct 22, 2023 Comment on Emotional labor and its consequences

Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees

Marketing

Complex or complicated?

Oct 21, 2023 Comment on Complex or complicated?

Complicated problems have a solution, and the solution can often be found by breaking the

Marketing

100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]

Oct 20, 2023 adminComment on 100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]

I love a good pun. Okay, who am I kidding? I’m a big fan of

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