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Fake news and trust

Jan 18, 2026 Comment on Fake news and trust

Celebrity gossip, fortune-telling and superstitions are the original forms of fake news, but now it’s

Marketing

Has the Influence of the Marketing Function Declined?

Jan 18, 2026 Comment on Has the Influence of the Marketing Function Declined?

(David Packard, the co-founder and former Chairman and CEO of Hewlett-Packard, once said, “Marketing is

Marketing

The sorting

Jan 17, 2026 Comment on The sorting

Until you look at the system. Kevin Wilson wrote a great short story about the

Marketing

What is Answer Engine Optimization (AEO) and how does it change SEO?

Jan 16, 2026 Comment on What is Answer Engine Optimization (AEO) and how does it change SEO?

If you‘re familiar with the world of SEO, I probably don’t have to tell you

Marketing

SEO audits: How to conduct one that drives traffic growth [+ checklist]

Jan 16, 2026 Comment on SEO audits: How to conduct one that drives traffic growth [+ checklist]

At its core, an SEO audit is a step-by-step review of your website’s technical health,

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  • Suboptimal events
  • Doing your job vs doing your work
  • “Because you’re the cheapest”
  • How to improve email deliverability and reach more inboxes
  • Email signup forms: how to get more subscribers from every page
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