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Marketing

[Research Round-Up] AI vs. Humans – Round 1

Jan 21, 2024 Comment on [Research Round-Up] AI vs. Humans – Round 1

Source:  Shutterstock(This year, I plan to devote some of my Research Round-Up posts to a

Marketing

Stumbling in the dark

Jan 21, 2024 Comment on Stumbling in the dark

Learning is complicated. While we’re doing it, it’s easy to imagine that those around us

Marketing

Out to get you

Jan 20, 2024 Comment on Out to get you

It’s easy to believe that in some moments, the world is out to get you.

Marketing

What Is Contextual Targeting, in the Context of Ads?

Jan 19, 2024 Comment on What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.” That phrase is probably something

Marketing

Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?

Jan 19, 2024 Comment on Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, “Erica

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