How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning
Art is a verb
If a machine makes a painting that no one ever sees, it might be well-crafted
Scale employee advocacy with authentic employee voices: Meet the Advocacy Agent
If you’re running a B2B employee advocacy program, the hard part isn’t necessarily getting employees
How CMOs Can Cultivate Strategic Influence
Many marketing pundits and practitioners now believe the marketing function in most companies has less
Marketing clerks
Bookkeepers do important work. But a bookkeeper is not the head of accounting. Marketers are