What Businesses Get Wrong About Content Marketing in 2024 [Expert Tips]
The promise of inbound marketing is a lure that attracts businesses of all kinds, but
Hiding the ‘aha’
The most effective persuasion happens when we persuade ourselves. The purpose of the memo or
[Book Review] Why Marketers Should Think Like World-Class Poker Players
Source: Penguin Random House The idea that marketers need to think like world-class poker players
Preference and utility
Taste varies. That’s why we don’t call it utility. Taste is individual preference, not absolute
Default to surrender
AI chatbots highight a challenge that is worth understanding. It applies to customer service, bureaucracies