Out to get you
It’s easy to believe that in some moments, the world is out to get you.
What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said — “Show me the money.” That phrase is probably something
Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, “Erica
Decoding ‘story’
Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring
What Is Microblogging: A Start-to-Finish Guide for 2024
When I first started posting about my writing processes and marketing insights on LinkedIn, I