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Marketing

How to Write Content that Generative AI Search Engines Will Cite, According to Experts

Jul 22, 2024 Comment on How to Write Content that Generative AI Search Engines Will Cite, According to Experts

There’s no doubt that in the last few months, you’ve run into Google’s new AI

Marketing

Patterns and chaos

Jul 22, 2024 Comment on Patterns and chaos

Finding a pattern that explains events that seem like chaos is a breakthrough. It offers

Marketing

7 productivity tips we have learned from social media managers

Jul 21, 2024 Comment on 7 productivity tips we have learned from social media managers

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. Here’s a non-exhaustive

Marketing

Don’t Put All Your Faith in Marketing Best Practices

Jul 21, 2024 Comment on Don’t Put All Your Faith in Marketing Best Practices

  Nearly three decades ago, Michael Porter warned us about the dangers of relying on

Marketing

Hungry (vs. not full)

Jul 21, 2024 Comment on Hungry (vs. not full)

If consumption is the point (the engine of the economy, the focus of our marketing,

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Posts

  • Fit and Finish
  • The Buffer Team Shipped 57 New Internal Tools in 5 Days
  • AEO mentions vs. citations: Key differences explained
  • What’s next?
  • How B2B marketers use social listening to surface buyer intent data
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