The gap between true and known
We have more agency and choice than we know. And sometimes, when the awareness of
How to rank in AI search results: Expert best practices
Knowing how to rank in search engines and how to rank in AI search results
Promotion, activation, conversation
[A long riff on book publishing with (perhaps) wide applicability to your work as well.]
Status symbols
It’s pretty astonishing how far people will go to announce various forms of status: College
The relentless math of the long tail
There are more than a million podcasts. The good news is that it’s easy to