How to Write a Letter of Recommendation [+ Free Template]
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded
The seduction of false promises
Why do we buy the pitch of the snake oil salesman, the flim-flam man, the
Transforming B2B marketing with LinkedIn’s Kim Bolsoni
Kim Bolsoni, LinkedIn’s Senior Partner Manager, explores LinkedIn’s dynamic ecosystem, which owes much of its
A 9-Step Guide to Writing an SEO Proposal [Free Template]
Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the