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Marketing

Top 6 Video Marketing Metrics Your Boss Actually Cares About

Nov 11, 2024 Comment on Top 6 Video Marketing Metrics Your Boss Actually Cares About

Conventional wisdom might tell you that video views are a vanity metric, but I think

Marketing

What Are Brand Identity Elements?

Nov 11, 2024 Comment on What Are Brand Identity Elements?

Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At

Marketing

How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

Nov 11, 2024 Comment on How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads

Marketing

“What should I do now?”

Nov 11, 2024 Comment on “What should I do now?”

We’ve forgotten how often society had an answer for that question. Perhaps our shift away

Marketing

Ice sculpture

Nov 10, 2024 Comment on Ice sculpture

There are very few activities that are fully reversible. Ice sculpture might be one of

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