The fame/trust inversion
A generation ago, the Generals ruled. General Motors, General Foods, General Mills, General Dynamics… they
What is employee-generated content? (with examples)
What makes social media content resonate more: polished corporate messaging or authentic stories from real
40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]
Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds,
10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing