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Marketing

Omitting the herbs

Aug 31, 2024 Comment on Omitting the herbs

Without salt, human beings don’t survive long. But it’s possible to eat for a month

Marketing

How to Set (Crushable) Marketing Goals, According to HubSpot Pros

Aug 30, 2024 Comment on How to Set (Crushable) Marketing Goals, According to HubSpot Pros

Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals

Marketing

Creating Your Brand Voice: A Complete Guide

Aug 30, 2024 Comment on Creating Your Brand Voice: A Complete Guide

Even if you’re brand new to brand voice, you already know exactly what it is.

Marketing

Language conceals and reveals

Aug 30, 2024 Comment on Language conceals and reveals

When a non-expert brings a strong point of view to a complex discussion, the words

Marketing

7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]

Aug 29, 2024 Comment on 7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always

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