“Does it work?”
That’s the first question. The second question is, “how do we make it work better?”
Collectibles (and list updates)
The Strategy Deck that I made to go with my book has developed a real
How to Use the Weighted Average Formula in Excel
If someone asks me to find the average of five values — 1, 4, 7,
What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor is it a
Winging it
Tech and culture have enabled a new sort of informality. Not simply the end of