Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more
“I tried using AI for our marketing content, but it just doesn’t sound like us.”
Ready to be…
Disappointed Delighted Amazed Offended Ripped off Grateful Loved Sometimes we get what we expect.
9 authentic Pride month social campaigns by B2B brands that inspire real change
Introduction: Why Pride matters in B2B marketing While large corporations often dominate the spotlight during
Making Sustainability Marketing Work – Part 1
(The political backlash against ESG and other aspects of so-called “woke capitalism” is creating a
Squeaky wheels
One strategy is to spend time finding the one wheel and address it. The better