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Marketing

How to win a bidding war

Feb 28, 2026 Comment on How to win a bidding war

Pundits are saying that Netflix “lost” the bidding for Warner. Actually, they won. They didn’t

Marketing

Justice and luck

Feb 27, 2026 Comment on Justice and luck

Orson Welles may have said, “Nobody gets justice. People only get good luck or bad

Marketing

How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy

Feb 26, 2026 Comment on How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy

Join B2B marketing leader and author Justin Levy as he dismantles the myth that influencer

Marketing

No.

Feb 26, 2026 Comment on No.

Is a complete sentence. So is, “yes.”

Marketing

How to activate disengaged employees as brand advocates on LinkedIn

Feb 25, 2026 Comment on How to activate disengaged employees as brand advocates on LinkedIn

B2B marketing teams often grapple with a pressing question: “How do I get my employees

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