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Marketing

1,000 fans (which sort?)

May 23, 2025 Comment on 1,000 fans (which sort?)

Not all customers are fans. And not all fans are the sort of customers you

Marketing

AI, guided by marketing intelligence: The strategic SMM’s guide to weekly planning

May 22, 2025 Comment on AI, guided by marketing intelligence: The strategic SMM’s guide to weekly planning

You’ve got four stakeholders in your inbox, five blank slots on your calendar, and zero

Marketing

Debunked by AI: The future of misinformation on social

May 22, 2025 Comment on Debunked by AI: The future of misinformation on social

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking

Marketing

Clarke’s Law (part 2)

May 22, 2025 Comment on Clarke’s Law (part 2)

All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him

Marketing

How much does AI cost? Here are the industry averages

May 21, 2025 Comment on How much does AI cost? Here are the industry averages

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It

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