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Marketing

Good at pivoting

Nov 10, 2025 Comment on Good at pivoting

Seth Seiders, (Al Capone’s accountant) wrote a book about the “pivot man.” This is a

Marketing

Why Mission Is the Critical Foundation of Effective Marketing Planning

Nov 9, 2025 Comment on Why Mission Is the Critical Foundation of Effective Marketing Planning

The fourth quarter of 2025 is well underway, which means many B2B marketers have begun

Marketing

Optimizing the landing page

Nov 9, 2025 Comment on Optimizing the landing page

It might be your website, your brochure, the inside of your store… This is a

Marketing

Perhaps we have what we need

Nov 8, 2025 Comment on Perhaps we have what we need

If the answer is over there, then we’re off the hook. If it comes from

Marketing

Time travel

Nov 7, 2025 Comment on Time travel

We can’t change the past. But the future might be up to us. It might

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