How agentic AI is helping to unbundle B2B marketing
You’ve got six campaigns running, each with different messaging pillars, regional nuances, and posting cadences.
How B2B brands can build real communities through social media
“Community” has become a B2B marketing buzzword. Like “engagement” and “authenticity”, it sounds great in
Living in ghost cities
Cities used to die slowly. Ancient Rome, Babylon, Memphis (in Egypt) and others took generations
The other kind of magic
We wait and hope for the first kind, the magic that arrives just when we
HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]
The inbox is having her moment again. Newsletters have made a full-blown comeback, and the