Branded GEO: How to Control What AI Says About Your Brand
A few months back, one of my clients pinged me on Slack and said: “We
The “Brand vs. Activation” Debate Is a Capital Allocation Failure
The endless “brand awareness vs sales activation” debate is rather like arguing whether it’s better
Is SEO Dead?
Short answer: Not yet. But SEO as we know it is dying. SEO used to
ChatGPT-5 Is Here: What Search Marketers Need to Know
ChatGPT-5 is here. Rolling out to 700M+ weekly users. With it comes the usual hype
5 LLM Visibility Tools to Track Your Brand in AI Search Results
LLMs like ChatGPT and Gemini are quickly becoming the first place people turn when researching