Tell me if this sounds familiar. Your business operates in a cycle of sales, fulfillment,
In 2016 we launched our course, 10ksubs, for the first time. That launch brought $220k in
Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at […]
Jason Stone, Oktopost’s VP of Sales, North America sits down with host Jennifer Gutman on the Radically Transparent podcast, brought to you by Oktopost, to talk about marketing and sales alignment, why not all leads should be treated the same, and why marketers should be thinking about their products and services the same way salespeople do.
Without missing a beat, Jason talks about the importance of balance between execution and urgency, gets candid about the challenges of working cross-functionally with marketing teams, and why social selling today is at the top of every sales leader’s agenda.
Email campaign reporting can be a pain, but it’s pivotal to your email marketing success.