Mastercard’s multisensory marketing: A masterclass in sonic branding
At the Cannes Lions Festival 2022, Mastercard launched its first music album, “Priceless”. Yes, you
Is your brand elastic enough for Web3?
30-second summary: Having a web3 strategy is non-negotiable. However, keep in mind the Web3 is
Bestseller energy
Something magical happens when people are in alignment and an idea becomes a bestseller. When
Intentional design (and complicated systems)
Intentional design is the most productive kind. It begins with “who’s it for?” and “what’s
5 Differences Between Customer Support vs. Customer Success
If you’re involved in client relations for a B2B or SaaS company, you’ve probably heard the terms “customer support” and “customer success.” While they might sound like perfect synonyms, the truth is that each one refers to something a little different. In this article, we’ll go over the difference between customer support and customer success […]