Why it matters
Employee advocacy depends on participation, and participation depends on how easy sharing feels. Scheduling has always added a small, awkward decision to an already optional action. Best Posting Times for Advocacy removes that decision. It brings network-level benchmarks directly into the Share Story, custom post, and repost flows, so advocates get a clear, ranked recommendation instead of a guess. Less friction at the moment of sharing means more consistent participation across the program.
Key takeaways
Best Posting Times for Advocacy adds ranked scheduling recommendations to the Share Story, custom post, and repost windows in Oktopost Employee Advocacy.
Recommendations are based on industry benchmarks for the selected network, so advocates don’t need profile-level analytics or personal posting history to use them.
Specific Day mode defaults to the date already chosen in Custom date and shows the strongest benchmark time for that day.
Custom Period mode lets advocates pick a 2-7 day range and surfaces the best date and time combination within it.The same ranked guidance applies when scheduling a repost.
Removing this decision point is designed to reduce friction and support more consistent advocate participation over time.
How Soon Is Now? Taking the Guesswork Out of Advocate Scheduling
Every advocate staring at a scheduling screen has been asking: is now actually the right time to post, or should this wait?
Knowing what to share has never been the hardest part of employee advocacy. Knowing when to share it is. Most advocates don’t have access to profile-level analytics. They don’t have months of personal posting history to draw on, either. So when your Employee Advocacy platform asks them to pick a date and time, they’re usually guessing. And every extra decision adds friction to a task that was already optional.
That’s the gap Best Posting Times for Advocacy closes.
What’s new
Advocates now get ranked scheduling recommendations the moment they go to share a Story, create a custom post, or schedule a repost.
The guidance comes from industry benchmarks for the selected network. It sits directly inside the Advocacy scheduling flow, so advocates never have to leave the app, open a spreadsheet, or ask their marketing team what “good” looks like.
Instead of picking a time at random, they can choose the one most likely to perform.
How it works
A new Best Posting Time option appears in the scheduling menu inside the Share Story and Repost windows. From there, advocates choose how they want to plan their share.
Sharing on a specific day
Some advocates need to post on an exact date, whether that’s a product launch, an event, or a company announcement.
For these moments, Specific Day mode defaults to whatever date is already selected in Custom date. Oktopost then surfaces the strongest benchmark time for that network on that day, so the advocate keeps their deadline without sacrificing performance.
Finding the best time across several days
Other advocates have more flexibility. They just want their post to land when it counts.
Custom Period mode lets advocates select a range of two to seven days. Oktopost ranks the benchmark time slots across that window and surfaces the strongest date and time combination available.
Scheduling a repost
Reposting works the same way. An advocate resharing a LinkedIn post, for example, sees ranked benchmark recommendations before they confirm the schedule.
Whichever path an advocate takes, they’re never scheduling blind.
Why this matters for B2B advocacy programs
Advocates shouldn’t need analytics training
Employee advocacy only works if employees actually participate, and most advocates aren’t marketers. They didn’t sign up to interpret engagement charts or figure out their personal best-performing hour.
LinkedIn’s own engineering team has written about how early engagement shapes a post’s wider distribution: content that draws attention and dwell time in its first stretch after publishing is more likely to reach a broader audience, while content published into a quiet window struggles to gain that initial traction. That kind of pattern is easy for a platform to track at scale and nearly impossible for an individual advocate to work out on their own, especially across LinkedIn and other professional networks.
Best Posting Times for Advocacy puts that knowledge to work without requiring a single advocate to open a dashboard.
Every optional step is a chance to lose participation
Sharing is, by design, something advocates choose to do. Every additional step in that process is a chance for them to close the tab instead.
Picking a date and time has always been one of those steps. It adds a small amount of friction to an action that already competes with a busy inbox and a full calendar. Reduce that friction, and you protect participation. This is the same principle behind sustaining engagement over the advocacy program lifecycle: the easier a program is to act on, the longer people stick with it.
One less decision, one more share
Internal feedback from advocacy teams reflects the same pattern. Advocates want to know when their content will land best across their connected networks, but most platforms only show them when their past posts went out, not when they should go out next.
Giving advocates a clear, ranked recommendation removes that decision entirely. One advocacy leader summed it up simply: giving employees more control over their posting strategy could meaningfully increase both engagement and reach, without adding any extra work to their day.
Built for advocacy, not just for brand pages
Best-time recommendations are common in brand publishing tools. They’re rare inside employee advocacy platforms.
By bringing network-based benchmarks into the Advocacy scheduling flow, Oktopost extends the same discipline your team already applies through Social Analytics to every individual advocate, whether they’re sharing a story, a custom post, or a repost.
So, how soon is now? With Best Posting Times for Advocacy, that’s no longer a question advocates have to answer alone. The feature is available now across eligible Advocacy scheduling flows.
Already using Oktopost?
Look for the new Best Posting Time option next time you open the Share Story or Repost window, or reach out to your account manager with any questions.
New to Oktopost?
Book a demo to see how Oktopost helps advocates share with more confidence, and less guesswork, across every network they use.
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