Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be:
Cheaper
Simpler
Dumber
More short term
Easier
Coarse
More convenient
Hyped
But it’s also possible to choose a marketplace that rewards:
Durability
Difficulty
Elegant design
Resilience
Thoughtfulness
Higher performance and efficiency
Patience
A real challenge is in trying to bring the desires of one segment to the other. That’s difficult indeed.
Choose your customers, choose your future.
