Which LinkedIn metrics actually matter in B2B marketing? Beyond likes and shares
Key takeaways: • Move beyond vanity metrics like likes and shares: focus on account-relevant reach,
The second thing
It’s useful and satisfying to have people go along with your wishes and your taste.
10 account-based marketing social listening use cases that drive pipeline
Key takeaways: AI-powered social listening reveals actionable buying signals, such as intent surges, stakeholder changes,
Value creation, bullshit jobs and the future of work
We create a job whenever someone with the authority to hire decides the value created