Agent fatigue and the death of simplicity
As users pile instructions into AI bots, it’s getting harder to understand what bots are
The act of Umfunktionierung
Another unique German word. Umfunktionierung. Functional transformation. Most of us take the tools we’re given
The night clerk
At 2:30 in the morning, the night clerk at the hotel is a great help
Brand mentions: How to track and measure visibility
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a