The gap between true and known
We have more agency and choice than we know. And sometimes, when the awareness of
Why is using AI so exhausting?
AI doesn’t always save time, and even when it does, it can leave users exhausted.
How to rank in AI search results: Expert best practices
Knowing how to rank in search engines and how to rank in AI search results
Promotion, activation, conversation
[A long riff on book publishing with (perhaps) wide applicability to your work as well.]
