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2026

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Marketing

How to use vector embeddings in AEO

Sep 30, 2026 Comment on How to use vector embeddings in AEO

A vector embedding is a numerical representation created by an embedding model. The model converts

Marketing

AI search optimization tools: What actually works in 2026

Sep 30, 2026 Comment on AI search optimization tools: What actually works in 2026

AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which

Marketing

Extraction or generation

Sep 30, 2026 Comment on Extraction or generation

If you buy a coal mine, the business model is simple: dig out as much

Marketing

What sort of fuel?

Sep 29, 2026 Comment on What sort of fuel?

We avoid this question all the time, and it costs us. Don’t put kerosene in

Marketing

Your content tools just got an upgrade: New ways to trigger Oktopost Agents

Sep 29, 2026 Comment on Your content tools just got an upgrade: New ways to trigger Oktopost Agents

Connect the tools your team already uses from your content calendar to your DAM to

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Posts

  • Things people don’t say
  • The unreliable witness
  • New: Build Claude dashboards with your Oktopost data
  • The best in the world is a local problem
  • How to calculate Earned Media Value for employee advocacy
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