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July 2026

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Marketing

What is a CRM data model? Objects and relationships

Jul 28, 2026 Comment on What is a CRM data model? Objects and relationships

At some point after a CRM goes live, someone pulls a pipeline report and the

Marketing

How AEO drives higher-intent site visitors than other channels

Jul 28, 2026 Comment on How AEO drives higher-intent site visitors than other channels

Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude,

Finance

We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

Jul 28, 2026 Comment on We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

For the last few months we’ve been in hiring season at Buffer, iterating on our

Marketing

The smush

Jul 28, 2026 Comment on The smush

When new creation technologies arrive, they make the best a little worse and the bad

Marketing

Less than 2 weeks in: I gave an AI the keys to Oktopost

Jul 28, 2026 Comment on Less than 2 weeks in: I gave an AI the keys to Oktopost

Why it matters Starting a new marketing role usually means spending your first few weeks

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  • The race to the bottom feels inevitable…
  • Community Management Starts Before the First Reply
  • The marketing automation model that drove 9x qualified lead growth in a secondary market
  • A good worker
  • Transactional email: What it is and how it works
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