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April 24, 2026

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Marketing

Courage vs. excuses

Apr 24, 2026 Comment on Courage vs. excuses

There are more available excuses now than ever before. In just two letters, “AI” is

Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 Comment on A practical approach to B2B social-sourced pipeline metrics and attribution

Key takeaways: B2B social media attribution requires decision-grade metrics and workflows that directly connect social

Posts

  • Courage vs. excuses
  • A practical approach to B2B social-sourced pipeline metrics and attribution
  • Generative engine optimization KPIs that actually matter for marketing teams
  • Ghost-busting Generative AI
  • Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 
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