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March 10, 2026

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Finance

Why Replying to Google Reviews is One of the Highest-ROI Things You Can Do

Mar 10, 2026 Comment on Why Replying to Google Reviews is One of the Highest-ROI Things You Can Do

I have three kids under five — and getting them out of the house regularly

Marketing

Community marketing: How to use it to drive customer advocacy and reduce CAC

Mar 10, 2026 Comment on Community marketing: How to use it to drive customer advocacy and reduce CAC

Community marketing is a growth strategy centered on participation. It brings customers together to share

Marketing

Competitor analysis tools marketing teams actually use in 2026

Mar 10, 2026 Comment on Competitor analysis tools marketing teams actually use in 2026

Competitor analysis tools are software platforms that help marketing teams monitor and compare competitor strategies

Marketing

Small changes to big systems

Mar 10, 2026 Comment on Small changes to big systems

A hardcover book printed in 1925 is almost indistinguishable from one printed yesterday. It’s easy

Posts

  • Courage vs. excuses
  • A practical approach to B2B social-sourced pipeline metrics and attribution
  • Generative engine optimization KPIs that actually matter for marketing teams
  • Ghost-busting Generative AI
  • Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 
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