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January 2026

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Marketing

Marketing efficiency ratio: How to calculate and improve yours

Jan 2, 2026 Comment on Marketing efficiency ratio: How to calculate and improve yours

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent.

Marketing

Bottlenecks

Jan 2, 2026 Comment on Bottlenecks

An essential feature of every bottle is the neck. No neck, no bottle. There are

Marketing

1981 time machine

Jan 1, 2026 Comment on 1981 time machine

If you went back 45 years, the built world would be eerily similar–the clothes, the

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Posts

  • Riff-o-matic
  • The Reptilian Brain Myth: What “Lizard Brain” Marketing Gets Wrong
  • What Brands Should Know About a Growing Number of Data Privacy Lawsuits Linked to Google Analytics & Meta Tracking
  • The Best MCP Servers for Social Media: The 8-Tool Stack I Use Every Week As A Creator
  • Growth experimentation: A guide for growing marketing teams
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