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January 2026

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Marketing

Marketing efficiency ratio: How to calculate and improve yours

Jan 2, 2026 Comment on Marketing efficiency ratio: How to calculate and improve yours

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent.

Marketing

Bottlenecks

Jan 2, 2026 Comment on Bottlenecks

An essential feature of every bottle is the neck. No neck, no bottle. There are

Marketing

1981 time machine

Jan 1, 2026 Comment on 1981 time machine

If you went back 45 years, the built world would be eerily similar–the clothes, the

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Posts

  • Tech stack consolidation: The business case for unified systems & how to build them
  • Peec AI alternatives for AI visibility monitoring in 2026
  • Assume misunderstanding
  • How to write a CRM RFP (with free template)
  • AEO audit tools — the best options on the market
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