If you are struggling to get the word out, if customer traction is elusive, if you are always hustling for a little bit of attention, if it feels like you need to spend more money on promotion…
It might be that you skipped the important part.
Marketing isn’t hype. Marketing is making a product or service that matters.
If you’re struggling selling the thing you made, it’s worth reconsidering the audience, the promise and the change you seek to make–and then be honest with your team about whether your offering is actually remarkable, or just the best you could do with what you had.
Because the market doesn’t care how hard you’re trying.
