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August 2025

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Investments

Your B2B Content Doesn’t Have to Be Boring – Learn to Tell a Good Story 

Aug 26, 2025 Comment on Your B2B Content Doesn’t Have to Be Boring – Learn to Tell a Good Story 

Let’s bust a myth right out of the gate: B2B doesn’t have to mean “Boring-to-Boring.”

Marketing

Voice is the new logo: Why your brand’s tone matters more than ever

Aug 26, 2025 Comment on Voice is the new logo: Why your brand’s tone matters more than ever

A few years ago, I was in charge of presenting a big marketing strategy deck

Marketing

Mirrors and hats

Aug 26, 2025 Comment on Mirrors and hats

No one buys a hat without looking at themselves in a mirror first. Ever. There

Investments

SEO vs. GEO, AEO LLMO: What Marketers Need to Know

Aug 25, 2025 Comment on SEO vs. GEO, AEO LLMO: What Marketers Need to Know

If you do any kind of marketing, you’ve probably come across at least one of

Marketing

AI won’t save your B2B brand if you cut what makes it human

Aug 25, 2025 Comment on AI won’t save your B2B brand if you cut what makes it human

The new narrative: AI as the marketing team? The Gen AI revolution is transforming how

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