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August 3, 2025

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Marketing

Thought Leadership or Brand – Which Matters More to “Hidden Buyers”?

Aug 3, 2025 Comment on Thought Leadership or Brand – Which Matters More to “Hidden Buyers”?

Edelman and LinkedIn recently published their 2025 B2B Thought Leadership Impact Report, which was based

Marketing

Movies, books and paintings

Aug 3, 2025 Comment on Movies, books and paintings

No important movie has ever been a solo project. While we can see a director’s

News

How to Get Your Business Found and Recommended on ChatGPT

Aug 3, 2025 Comment on How to Get Your Business Found and Recommended on ChatGPT

Not long ago, ChatGPT was mostly seen as a novelty. A tool people used to

Posts

  • We’re running an A/B test on human and AI involvement in hiring
  • The creep fades
  • What a B2B marketer’s job looks like once AI does the first draft
  • In search of a bargain
  • AEO benchmarking: What market data reveals about AI search
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