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July 2025

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Marketing

Flailing

Jul 12, 2025 Comment on Flailing

There isn’t much of a correlation between how fast you swim and how much energy

Marketing

The poetry machine

Jul 11, 2025 Comment on The poetry machine

[written by claude.] Here’s the thing about ChatGPT that nobody wants to admit: It’s not

Finance

How We Plan Retreats, After Hosting 14 over 12+ Years (+ Get Our Retreat Planning Playbook!)

Jul 11, 2025 Comment on How We Plan Retreats, After Hosting 14 over 12+ Years (+ Get Our Retreat Planning Playbook!)

At Buffer, we’re a fully remote and distributed team, which means that for most weeks

News

YouTube Shorts vs. Long-Form: How to Balance Both for Maximum ROI

Jul 11, 2025 Comment on YouTube Shorts vs. Long-Form: How to Balance Both for Maximum ROI

You already know YouTube is a great platform for reaching buyers. Lately, though, every conversation

Marketing

5 best CRMs for utilities in 2025

Jul 11, 2025 Comment on 5 best CRMs for utilities in 2025

Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations,

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Posts

  • The relentless math of the long tail
  • I Had 1,000+ Pokémon Cards to Sell — So I Built an App That Lists Them in My Store and Promotes Them via Buffer
  • Degrees of freedom
  • The nature of launch day
  • The troll button
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