The world doesn’t need “more content.”
The goal is better content, produced faster, without sacrificing strategy or sounding like a robot. That’s the bar in 2025. If your tools aren’t helping you meet it, it’s time to upgrade your stack.
Not sure where to start?
Below are 15 AI tools for content creation that real businesses are using, some are well-known, others are quietly leading with innovation and disruption. These are purpose-built, practical tools that can help you move smarter, scale your message, and stay aligned with your voice.
1. ChatGPT + Custom GPTs
Still the backbone of many content teams, ChatGPT continues to shine, especially when trained with your own tone, examples, and FAQs. Custom GPTs make it usable across roles: content, sales, and support.
Use cases:
AI writing assistant
Outlining
Text Generation
Research Synthesis
Prompt-based content ideation
2. Claude (Anthropic)
Claude is a rising star for content teams that need context retention over long docs and a more measured tone. Great for marketers concerned about hallucinations or brand alignment.
Use cases:
Long-form writing
Safe summarization
Brand-sensitive content
3. Jasper
Jasper’s marketing-specific templates and brand voice memory make it ideal for multi-channel campaigns. Great for teams who want fast drafts that actually sound like their brand.
Use cases:
AI marketing copywriter
Multi-channel campaign assistant
Campaign copy
Brand consistency
Team collaboration
4. Copy.ai
Built for teams managing lots of SKUs (think: Amazon store) or needing rapid A/B variants. Copy.ai’s workflows speed up repetitive writing: email subject lines, meta descriptions, and product intros.
Use cases:
Bulk content generation
Product descriptions
Repurposing
5. Descript
The ultimate tools for turning podcasts, interviews, and webinars into blog posts and short clips. A must have for teams doing thought leadership or repurposing video.
Use cases:
Transcription
Video editing
Audio quotes
6. Adobe Podcast / Adobe Express
Adobe’s tools are bringing pro-grade editing to AI-assisted workflows. Turn noisy voice memos into clean audio, or spin up branded visuals with a few clicks.
Use cases:
Audio cleanup
Creative assets
Script-to-Voice
7. ElevenLabs
This is your go-to for voice that doesn’t sound like robots or AI. Excellent for narration, tutorials, and dynamic voice-based content at scale.
Use cases:
AI voice synthesis
Realistic voice generation for content
8. HeyGen
Let’s say your founder won’t record 10 versions of a video. HeyGen’s avatars make it scalable, and the multi-language support is shockingly good.
Use cases:
AI avatars
Video intros
Global Translation
9. Surfer SEO
While traditional SEO is fading, tools like Surfer help you meet AI search expectations with clarity, structure, and data-driven outlines. Perfect for “answer-worthy” content.
Use cases:
Content Scoring
Keyword Alignment
SERP Targeting
10. Narrato
Think of this as your full content operating system. Narrato combines planning, briefs, writing, and optimization in one tool with built-in AI support.
Use cases:
Workflow Management
Content Calendars
AI-assisted Briefs
11. HubSpot AI (built-in)
HubSpot is quickly becoming a powerful AI content assistant for marketers who understand the value of speed while still having human involvement.
If you’re already using HubSpot, these tools are built into the various hubs, but are especially powerful in the Content Hub product. These AI tools can: generate email newsletter drafts, summarize blog content for social media, develop subject lines and preview text, repurpose one piece of content into many (with the content remix) and act as a helping hand and create the right report.
Use cases:
Email content assistant
AI assisted blog and social post generator
Content remix (repurposing content tool)
AI reporting assistant
12. Lumen5
Don’t have a video team? No problem. Lumen5 converts your written content into animated video in minutes, ideal for LinkedIn or email embeds.
Use cases:
Blog-to-Video
Explainer Content
Social Visuals
13. Recast.Studio
Pull viral clips from webinars and podcasts automatically. Recast is perfect if you’re trying to make more from what you’ve already recorded.
Use cases:
Turning long-form audio into short, video friendly clips
14. Brandwell.ai
BrandWell turns content marketing into a self-sustaining engine. It combines research, writing, optimization, and linking into one platform, saving hours of manual work while boosting visibility and authority. Ideal for teams who need consistent, high-quality content without the heavy lift.
Use cases:
Create long-form, fully researched blog posts with zero prompting
Refresh and optimize underperforming content automatically
Strengthen SEO with intelligent internal linking and backlink growth
FAQs: AI Tools for Content Creation in 2025
What is the best AI tool for blog writing in 2025?
Jasper and ChatGPT remain top choices for blog writing, offering fast drafts with brand voice support. Claude is ideal for long-form and sensitive content.
What AI tools help with content repurposing?
Descript, Recast Studio, and Lumen5 help turn webinars, podcasts, and blogs into short-form video, audio quotes, and social posts.
A Smart Stack Only Works with A Smart Strategy
You can have the best AI tools in the world, but without structure, process, buy-in and human oversight, you’re just publishing faster, not better.
Want your content strategy to work smarter, not just faster?
At IMPACT, we coach businesses just like yours in the Endless Customers System™–a proven approach that puts content at the heart of your sales and marketing. We’ll help you build a respected presence that educates buyers, builds trust, and drives real revenue.
If you’re ready to stop guessing and start growing your business, let’s talk.
