Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers
KPI dashboards & how to use them in your marketing
I’ll never forget the first time someone asked me for a marketing performance update. I
Paying attention to attention
There are people and organizations that are working overtime to redirect and manipulate your attention.
How Does Email Marketing Work? Everything You Need to Know To Do It Right
Have you ever wondered why your inbox is filled with personalized offers, helpful tips, or
Why writing with clarity matters in marketing (+ 9 ways to simplify your message)
Writing with clarity means making your content easy to read and understand. If your audience