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Welcome to the first ClickZ newsletter of 2025! As we step into the new year, the ClickZ team is excited to continue delivering the latest marketing insights and expert perspectives to keep you informed.
Let’s kick off 2025 with a deep dive into CES 2025, fresh from its conclusion!
EDITOR’S PICK
#EVENT HIGHLIGHTS
CES 2025 wrapped for marketers
At CES 2025, personalization at scale took center stage as tech giants showcased new tools for immersive shopping experiences and AI-powered brand interactions. Digital twins were among the various technologies displayed, alongside real-time targeting solutions that help businesses build trust and accelerate decisions. The timing couldn’t be better – Gen Z and Alpha consumers increasingly demand authentic, real-time brand engagement on their terms.
This technological evolution sends a clear message to marketers: success now hinges on meeting customers exactly where they are, with perfectly timed, relevant touchpoints throughout their journey.
READ THE FULL INSIGHTS HERE 👉
After an inspiring week of interviews and conversations with visionaries and industry pioneers at CES, we’re bringing you exclusive insights from some of the brightest minds at the event. To share a few 👇
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There’s still a chance to connect with us and share your vision of how technology will advance your industry and what it means for marketers.
WHAT WE ARE READING
Building the marketing function of tomorrow
Gartner’s latest CMO Quarterly report drops the blueprint for tomorrow’s marketing function. It cuts through the noise with three game-changing pillars: integrating AI as a core team player, fostering selective and productive cross-functional collaborations, and redefining marketing’s value proposition to drive differentiation and resilience.
AI agents: 2025 predictions
2025 will be the year AI agents redefine customer engagement. Brands are leveraging AI agents to create tailored experiences, increase loyalty, and gain invaluable insights. With Cyber Monday chatbot traffic surging 1,950% YoY during the 2024 holidays, the shift from experimentation to execution is clear.
Disney ramps up advertiser offerings as streaming wars enter next phase
At its fifth annual Tech & Data Showcase, Disney unveiled tools like Disney Compass and Magic Words Live, designed to harness the power of live sports and entertainment. With 157 million ad-supported users globally, Disney is leading the charge in combining programmatic bidding, real-time targeting, and emotional connections to create deeper brand engagement.
What does this mean for advertisers navigating the streaming-first future? Discover the tools and strategies reshaping live and direct ad experiences.
Global Marketing
TikTok ➡️ Integrated Marketing Manager
📍 Los Angeles, CA
Marketing & Communications
Fospha ➡️ Partnerships Executive
📍 Austin, TX, USA
Influencer Marketing
Aritzia ➡️ Sr. Director/Director
📍 New York City, NY
TOP VOICE
💭INSIGHTS FROM JONATHAN MARTINEZ
We’ve seen AI-powered personalization and influencer partnerships dominate marketing strategies in 2024. As 2025 kicks off, Jonathan shares 16 marketing predictions you won’t want to miss.
Here’s a glimpse at some of his insights:
Founder-led content is gaining traction in B2B, driving authentic connections with audiences.
Community-led growth will thrive as Gen Z increasingly values authenticity and connection.
Thought-leader LinkedIn ads are poised to become the next big strategy, akin to Meta’s whitelisting approach.
Editorial
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