At Oktopost, we’re constantly innovating to provide tools that empower B2B marketers to make informed, smarter, data-backed decisions. Today, we’re thrilled to introduce Date Range Comparison.
Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights. Whether tracking seasonal trends or analyzing campaign performance, it gives you the ability to track meaningful insights that matter in the B2B world.
Why we built Date Range Comparison
Understanding the “why” behind any measuring tool is just as important as the tool itself, especially in marketing, where every piece of data counts. Date Range Comparison was born out of a need for B2B marketers to be able to compare performance across custom timeframes to help marketers make data-driven decisions with confidence.
When it comes to social media marketing, one of the most important skills never going out of style is being able to uncover actionable insights. From identifying year-over-year growth to fine-tuning campaign performance, Data Range Comparison is your ultimate tool for turning raw social media data into measurable success right inside Oktopost’s Social BI. As we always like to say,
You can’t improve what you can’t measure
This is why we built Date Range Comparison to empower B2B marketers to make smarter, faster, and more meaningful decisions based on the social media data they have at their disposal.
What is Date Range Comparison
At its core, Date Range Comparison is about delivering insight. B2B marketers can now drill down into a specific report, select any two custom date ranges, and compare them side-by-side within the same report.
Here’s what makes it special:
Custom date range selection
You’re no longer confined to pre-defined time periods. Whether you want to analyze month-over-month performance, year-over-year, compare a specific campaign against the same period last year, or review progress across unique timeframes, the choice is yours.
This flexibility means you can tailor your reporting to match your goals, ensuring every insight is relevant and actionable. At the end of the day, this is what makes a great B2B marketer.
Visual comparison with KPI highlights
With Date Range Comparison, key performance indicators (KPIs) are displayed alongside visual indicators of change between your selected timeframes. These highlights make it easy to spot trends at a glance:
Positive growth: Celebrate improvements with clear percentage increases.
Declines: Quickly identify areas that need your attention.
Stability: Understand consistent performance and plan accordingly.
By presenting this data visually, Date Range Comparison allows you to make faster, and more effective data-backed decisions.
Integrated into existing reports
There’s no need to learn a new tool or navigate away from familiar interfaces. Date Range Comparison can be found when you drill down into a specific report and in KPI charts so you can save time and ensure you’re always working with the most relevant insights from your social activity right inside of Oktopost.
Enhanced export options
Sharing insights with your entire team or stakeholders has never been easier. Export reports with Date Range Comparison included preserving all the data and visuals needed for collaborative analysis.
Alternatively, you can select a comparative date range directly from the export window. This ensures that even if you didn’t select a date range comparison in Social BI while analyzing the report inside of Oktopost, it will still be automatically included in the exported report.
Whether you’re preparing for a team meeting, a town hall, or sharing updates with leadership, this feature simplifies the process and makes it easy to compare data. You can even add a Text Widget right inside your Dashboard to ensure that whoever is looking at your compared dates has a full explanation and insight into what they are looking at regarding social media.
4 key benefits of Date Range Comparison
Here’s why being able to compare dates in Oktopost Social BI is a game-changer for anyone managing B2B social:
Boost efficiency
No more manual reporting or multiple reporting tools. With everything you need inside of Oktopost, you’ll save hours of valuable time using one tool to manage and measure the impact of social media on your business.
Gain deeper insights
Custom comparisons and visual indicators make it easier to uncover trends, spot anomalies, and understand performance in context. As social media becomes increasingly central to any B2B marketing strategy, the ability to gain deep insights into one’s social media performance is key.
Make data-driven decisions
By tracking KPIs across multiple timeframes, you can make informed adjustments to campaigns and strategies with confidence, in real time and as challenges arise.
Enhance collaboration
Exportable reports allow for seamless sharing and discussion about the custom dates selected, supporting data-driven decision-making at every level of your organization.
How it works: A step-by-step guide
Using Date Range Comparison is simple and intuitive.
Here’s a few key steps to get you started:
Step 1: Navigate to Reports
Log in to your Oktopost account and open any report in Social BI you want to analyze.
Step 2: Select date ranges
Choose two custom date ranges to compare by clicking on a date filter and selecting “Comparing to” to start comparing. These can be any time periods relevant to your analysis, from specific campaigns to quarterly overviews.
Step 3: Analyze KPI highlights
View key performance indicators side-by-side, complete with visual indicators of change. Identify trends, track improvements, and pinpoint areas that need attention.
Step 4: Export your insights
Need to share your findings with team members? Export the report with all comparisons intact, making it easy to present and discuss with your team.
Real-life use case
Imagine you’re preparing for a quarterly review with your leadership team. They want to know how your Q3 campaigns performed compared to Q2. With Date Range Comparison, you can:
Select Q2 and Q3 as your date ranges.
Instantly see the changes in engagement, clicks, and conversions.
Highlight trends like a 15% increase in engagement or a 10% drop in clicks.
Export the report and share it with the team for discussion.
The process is fast and ensures you’re delivering insights backed by data.
Take your reporting to the next level
Date Range Comparison is now live and available to all Oktopost users.
To start comparing data, log into your Oktopost account, navigate to any Social BI dashboard, click on a date filter, and select “Compare to” to start mastering your metrics.
