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2024

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Marketing

Foundering or floundering?

Oct 20, 2024 Comment on Foundering or floundering?

Floundering is flopping around and making little progress. A Dutch word for getting mired and

Marketing

Leverage engagement from LinkedIn Lead Gen Forms using Oktopost

Oct 20, 2024 Comment on Leverage engagement from LinkedIn Lead Gen Forms using Oktopost

LinkedIn Lead Gen Forms are a total game-changer for B2B marketers. They let you grab

Marketing

Confused about good

Oct 19, 2024 Comment on Confused about good

How often do we assume that popular things are good, and that good things become

Marketing

What is Marketing, and What’s Its Purpose?

Oct 18, 2024 Comment on What is Marketing, and What’s Its Purpose?

If you’d asked me early in my career to define what marketing is, I would

Marketing

Designing an Event Marketing Budget? Here’s What Experts Recommend

Oct 18, 2024 Comment on Designing an Event Marketing Budget? Here’s What Experts Recommend

The year I turned 30, I started a new job. The role was a management

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