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2024

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Marketing

Five lessons from week one of This is Strategy

Oct 30, 2024 Comment on Five lessons from week one of This is Strategy

Once you decide to write a book about strategy, it raises the bar for having

Investments

Emotional Ads Work Best

Oct 30, 2024 Comment on Emotional Ads Work Best

The idea that ads engaging us emotionally perform better than those relying solely on logic

Finance

Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads

Oct 30, 2024 Comment on Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads

Remember the old days with the dusty, yellow telephone book notebooks that had the numbers

Marketing

40 Best Buyer Persona Questions I’d Ask During Customer Interviews

Oct 30, 2024 Comment on 40 Best Buyer Persona Questions I’d Ask During Customer Interviews

Good marketing is always about the customers, period. That’s the most important lesson I’ve learned

Marketing

Running a Website Audit? I Talked to SEO Pros to Help You Make the Most of It

Oct 30, 2024 Comment on Running a Website Audit? I Talked to SEO Pros to Help You Make the Most of It

As a content marketer, a website audit is vital to my work. An analogy I

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