Every year, we can plan to prepare our social media posts for the different channels we manage based on the most important and fun social media holidays being mentioned worldwide.
While not every holiday on this list may align with your brand’s personality, finding the right ones for your niche will keep your audience engaged and help expand your reach.
Plus, having a list of these days prepped beforehand will help you plan out your year, get your creative juices flowing, and get your Canva templates all ready and set up.
So, here’s the list of the most important days you need to know about:
Social Media Holidays 2025
January
January 1: New Year’s Day
January 15: National Bagel Day #NationalBagelDay
January 17: Ditch Your Resolution Day #DitchYourResolutionDay
January 20: Blue Monday (Third Monday of January)
January 27: Community Manager Appreciation Day #CMAD (Fourth Monday of January)
February
February 1-28 Black History Month (US)
February 6: Safer Internet Day
February 11: International day of women and girls in Science
February 14: Valentine’s Day
February 17: #RandomActsOfKindnessDay
March
March 1-31: Women’s History Month
March 1: Zero Discrimination Day
March 8: International Women’s Day #InternationalWomensDay
March 14: Pi Day #PiDay
March 29: Mom and Pop Business Owners Day
March 30: Mother’s Day (UK + Ireland)
March 31: International Trans day of visibility
April
April 1: April Fool’s Day
April 4: Walk to Work Day
April 7: World Health Day
April 10: Siblings’ Day #NationalSiblingsDay
April 20: Easter Sunday
May
May 1-30: Mental Health Awareness Month
May 4: Star Wars Day #StarWarsDay, #MayThe4thBeWithYou
May 11: Mother’s Day (US + Canada)
May 12: International Nurses Day
June
June 1-30: LGBTQ Pride Month
June 5: Global Running Day
June 6: National Donut Day (US) #NationalDonutDay
June 19: Juneteenth (US)
June 21: National Selfie Day #NationalSelfieDay
June 30: Social Media Day #SMDay, #SocialMediaDay
July
July 4: Independence Day (US)
July 7: World Chocolate Day #WorldChocolateDay
July 15: Social Media Giving Day
July 17: World Emoji Day #WorldEmojiDay
August
August 8: International Cat Day #InternationalCatDay
August 14: National Financial Awareness Day
August 26: National Dog Day (US) #NationalDogDay
September
September 15 – October 15: National Hispanic Heritage Month (US)
September 18: International Equal Pay Day
September 30: International Podcast Day #InternationalPodcastDay
October
October 1-31: Black History Month (UK)
October 1-31: Global Diversity Awareness Month
October 1-31: National Cyber Security Awareness Month
October 1: International Coffee Day #InternationalCoffeeDay
October 13: Thanksgiving (Canada)
October 31: Halloween
November
November 8: STEM Day #STEMDay
November 13: Social Media Kindness Day
November 27: Thanksgiving (US)
November 28: Black Friday: The first Friday following Thanksgiving (US)
November 29: Small business Saturday: The first Saturday following Thanksgiving (US)
December
December 1: Cyber Monday: Monday following Thanksgiving Day (US)
December 3: International day for people with disabilities
December 4: The National Cookie Day
December 24: Christmas Eve
December 25: Christmas Day
December 31: New Year’s Eve
Tips for creating content for the holidays
Align with business goals: Choose holidays that resonate with your industry and company values. If pancake day doesn’t fit your brand, it’s okay to skip it.
Diversify content: Mix professional themes with lighter, engaging topics to maintain audience interest.
Show off your corporate responsibility: Use relevant days to showcase your company’s sustainability, diversity, and community support initiatives.
Educate and inform: Leverage awareness months and days to provide valuable insights to your B2B audience.
Engage employees and leverage employee advocates: Incorporate internal initiatives that align with these holidays. Create posts for advocates to share on social and showcase company culture.
Plan ahead: Pre-schedule content for major holidays while leaving room for real-time engagement on the day.
Cross-platform strategy: Adapt your content for several social media platforms to maximize reach and engagement.
Make sure you tailor your program and content planned to the timing and topic of the social media holiday you choose to participate in based on your specific B2B niche, audience preferences, company values, and company culture. In addition, you must regularly review and update your social media content calendar to stay relevant and responsive to current events and industry trends. Social media is expected to be time-sensitive and trend-sensitive
