As 2024 winds down, I’m feeling incredibly grateful. To everyone who’s used Buffer this year, shared feedback, or cheered us on — thank you.
This year was all about making Buffer work harder for you, helping you streamline your workflow, and unlocking more possibilities for your content.
Here’s a look at what’s new:
Welcome to the fediverse
This year, Threads and Bluesky took the social media world by storm — and you were ready to dive in. To keep up, we added support for both platforms, making it easier for you to explore these new spaces without skipping a beat.
Whether you’re experimenting with Threads’ conversational style or Bluesky’s decentralized vibes, you’ve got the tools to make an impact.
Fun fact: Threads and Bluesky now account for about 10% of all posts scheduled through Buffer.
From ideas to execution
Got a content idea? Now you can take it all the way from “hmm, maybe…” to “posted and thriving” with our new kanban-style board view. Organize your ideas, plan your strategy, and track your progress — all in a way that makes sense for you.
And you’re already putting it to great use! This year alone, you created 982,105 content ideas. That’s a lot of creativity!
Personal profiles, personal wins
Social media isn’t just for businesses — it’s for creators, freelancers, and anyone who loves to share. That’s why we added support for Instagram and Pinterest personal profiles.
Now you can connect your personal profiles to Buffer, schedule reminders, and post at just the right time. It’s all about making your creative process smoother and helping you stay consistent.
A smoother, faster Buffer
We spent 2024 making Buffer more intuitive and efficient, so you can spend less time navigating and more time creating.
Here are a few highlights:
Unified schedule view: See all your scheduled posts across every channel in one place. Filters and toggles make it easy to find what you need—no more endless clicking.Improved list view: Organize and edit your posts in a clean, drag-and-drop interface that’s also accessible by keyboard or screen reader.Duplicate posts instantly: Reuse your top-performing content in just a couple of clicks.Notes and tags: Add notes or tags to any post — drafts, scheduled, or already sent — to keep things organized.Create from anywhere: A new global button in the top nav means you can start a post or idea anytime inspiration strikes.
Create perfect posts, every time
You’ve got more ways to tailor your content to each platform than ever before.
Here’s what we added:
20-image carousels for ThreadsLinkedIn first-comment schedulingAuto-publishing for Facebook StoriesNotification publishing for Instagram, YouTube, and TikTokDrag and drop images to reorder themSchedule longer tweets (for X Premium users)Create and schedule AI images with Apple IntelligenceSchedule threaded posts on MastodonSchedule TikTok images
Thank you for helping us grow
This year, you shared 1,491 product ideas to our suggestions board and cast 18,094 votes to help shape Buffer. Everything we built in 2024 was designed to help you succeed.
As we look to 2025, we’ve got big plans to make Buffer even better. Thank you for being part of the journey — we couldn’t do this without you.
What do you think? Let’s keep the conversation going! What’s been your favorite feature this year? What’s still on your wishlist? Let us know in the comments below or by dropping your ideas on our suggestions board — we’d love to hear from you.
